Unlike any other social networking site, MySpace is very flexible and you can do things with it. As a marketing tool, MySpace is not very restrictive compared to others which limit your friend requests at around 20 per day. It also allows you to join groups within your niche—a great marketing move to people selling stuff.

To get notice, you need a catchy MySpace custom design and a very interesting content which can be in forms of audio, video clips and photos. You can also incorporate there your portfolio, if you have one. This is great for photographers, models and artists to get noticed and land projects as well.

But of course it doesn’t stop there. In order for your MySpace profile to work, you need to lure people. You need to drive traffic to your MySpace profile which can either be linked to your main website or just promote through MySpace. You need to spend invaluable time there making friends, joining communities, blogging, posting bulletins, making mails and commenting on other people’s MySpace profile. Generally, that is how MySpace works. MySpace should be used for building relationships—not for aggressive marketing. Those who failed to notice that rule tends to be ignored by other members.

The overwhelming number of MySpace members will only convince you that MySpace is the best marketing tool so far and would provide a great boost for your marketing campaigns if managed correctly. Just avoid spamming please and let’s keep it clean and fun.