Favicons are there every time you open a popular website or even for those blogs that are handled by techie individuals who know how to manipulate their blog behavior well. Most people must be aware of it—even entertained when they happen to notice one but didn’t know what it’s called while others may not be aware of these cute little things. But, a wise personal branding strategist will quickly see its potential in terms of establishing product branding.

Favicons are like logos. They represent the company—in this case, the website. Although they are quite small and often overlooked, they’re the first ones to greet you even if the whole page is still loading up. Favorite icons or favicons are also known as website icon or URL icon. This is the small icon that sits right beside your website URL. When you try a page such as Google, it is the 16×16 pixel square icon bearing the colorful letter “g”.

So how do favicons help you with your branding needs? It is because favicon, just like last-song syndrome, sticks in mind even after you turn off your computer. Even if you barely notice this small icon, you’ll be amazed how your mind can recall it when you see it elsewhere. That’s how effective favicon is in terms of personal and product branding; now try to imagine what it can do for you today!