Category : Marketing
Branding is one of the leading marketing strategies for establishing one’s online presence. On mega traffic websites like MySpace, many artists have started marketing their talent through branding of their goods/services. For this purpose, they are increasingly coming to acknowledge the significance of professional designs for their profiles in order to drive the site visitors to their talent.
While many think of branding as a means of getting the target market to select a seller (or a group) over others with similar offers, branding is, in fact, more about creating uniqueness of one’s talent and popularizing it as the only/rare one to meet the needs of the audience. A number of requirements define the success of branding for artists on MySpace. To motivate potential customers/clients, the message needs to be delivered clearly. Emotional appeal in the presentation of one’s talent is another important component of successful branding. Any awards/achievements must be included in the profile to confirm one’s credibility.
Good marketing on MySpace also needs to be cost-effective. Increasing your web presence does not mean spending thousands of dollars without generating enough sales of one’s products/services to cover the marketing costs and bring in extra profit. A good way to cut costs on professional designing is by choosing designerswho charge a flat fee for an entire project instead of charging the client on a per-hour basis. If you are an artist with diverse talent, you should look for a designer who can handle projects of varied nature and a good deal of complexity. It goes without saying that the professional designers you hire should be excellent at understanding your needs and enhancing your web presence accordingly.
Blogs are great especially if you are intending to use it for personal gains. Actually, most online marketing strategists the world over thought that blogs are designed for this one reason alone. It is because you really gain from it one way or another. Some people find emotional solace with their blogs while others prefer the monetary benefits they can get from maintaining one. One thing is for sure, blogs are made to serve humans and this is what they do best.
Aside from the emotional benefits that most hobbyist get from blogs, today they can exist as a resource page for a product or be made as a niche blog for affiliate marketing programs. Few years back, blogs are only for writing enthusiasts but now, partly due its flexibility and ease of use, blogs have come to satisfy anyone’s whim and have been consistently providing a comfortable bed for most work-at-home individuals.
Unfortunately,graphic design plays a big role in a blog’s success. Have you noticed all those blogs with quality content but poor custom blog designs? They are most likely to end up further down any search engine’s rank just because the blog design didn’t quite work out with the rest of the blog. If you are planning to gain from a blog and maximize its potential, be wise enough to consult a professional web designer for best designs to go with your blog.
Blog design customizations will include the blog header, color coordination, easy navigation, ads placement, and headlines. At much as possible, aim for a look that is natural and uncluttered. Your color for the whole blog should be based on the blog’s major shades so it will blend perfectly together. Your guest will be more inclined to stay and return to your blog if the web designer has created a friendly environment using colors and graphics that enhance the visitors experience.
Ronen Hen
Web Design and Programming Professional
Buzz Marketing & Viral Campaigns
Buzz marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Viral campaigns must be fun and entertaining, yet have the core brand message at the heart of the campaign. They require good brands, good products, with great ideas and execution.
Buzz marketing and viral campaign services include:
* E-mail
* Online peers
* Self-serve ads
* Referrals
* Subscription forms
* Polling
* Html banners
* Link offers
Blogs
Blog Marketing Services include:
* Blog Strategy
* Blog Optimization
* Marketing
* Blog Analytics
Interactive Ads
Interactive ad creative services include:
* Creation of ad concepts and storyboards
* Call to action centric creative
* Engaging ad copy
* Optimized ad development (Flash and GIF formats)
* Landing page consultation and/or creation
E-Mail Campaigns
E-mail marketing campaigns are used to keep in touch with clients, introduce new products and services, upcoming events and promotions,and communicate anything your prospects might find interesting. These campaigns are a great way to keep your name on the minds of potential clients and return customers.
Emails have been a big part of our society and it’s going stronger than ever. Emails are more convenient and not to mention faster than its predecessor—the snail mail. Just a few clicks away and the mail is instantly inside the inbox of the person you intend the letter to be. Even greeting cards are sent over emails! What’s more, you can send a single letter to multiple recipients just by one click of a button. For marketing experts, emails are considered as an important factor of ecommerce but it tends to be tricky at times.
Emails, when manipulated right can convert into tremendous sales. You keep your long-standing clients interested by updating them with your new products and services; although too many updates and your emails will end up in the spambox.
It is important to note as well, that your clients, just like you, browse through their mails. In fact, they seldom read all the texts in there. If you happen to catch their attention, they are most likely to click a link or two but if not, they will just click next and forward they go—some even delete unimportant mails to clean up the clutter. It is essential that you get their attention during the first few glances.
Keep your emails short by offering relevant information only. When you are making an email or a newsletter or maybe a followup, you must keep your primary goals in mind and stay within its parameters. There will be a right time and place for everything else; create a separate email for other things, if you must, although it is not advisable to bombard your client’s inbox with your email campaigns.
Applying the right tone in an email is also imperative for your campaign. You don’t have to be pushy but you need to be affirmative and truthful with everything you write. This way, your client will see you as a person first before anything else.
Online marketing can be tricky for many but when you finally get the hang of it, you’ll soon notice that it is not that hard to do albeit time consuming. In reality, the only thing that should make you wonder before trying your hand at online marketing is the fact that it constantly evolves and you should be able to keep up with it otherwise, you’ll be left behind. Fierce competition is to be expected but there’s a lot of space to go around for everybody. Aside from that, it takes insurmountable amount of time scouring the internet for latest online marketing trends and let me tell you, it can get dirty down there!
Despite all these, online marketing is fun and very rewarding too. Best of all, it can be done by virtually everyone, young and old, rich and poor. In fact, many have given up on their 9-5 jobs after seeing the huge opportunities that await them online. It has also paved the way for moms who spend their days at home to earn some cash without breaking their everyday routine. Although new techniques are developed by the minute, two of the most effective ways in reaching your market are through emails and of course, through social networking sites. Social network marketing being the fastest growing online marketing tool because of it’s powerful effects in reach a mass number of people in a short amount of time. If you are thinking of power boosting your online marketing strategy, go for brand improvement that will make your market solicit advice from you rather than you shoving them your brand. This way, they will take time to know your brand and eventually see why they need to support it.
Janice Hunter
Image & Marketing Consultant
